We have worked with Appleby global for several years primarily providing stationery solutions and marketing collateral, so we were flattered when David Benest, the former Managing Partner of Appleby Jersey entrusted us with the creation of the brand identity for his new legal practice. During our initial meeting David told us he hadn’t been to see any other agencies because he liked the way we worked and was sure we would create exactly what he was looking for to brand his new venture”. So no pressure then!
After the initial consultation we agreed a colour palette and to include some colourful abstract photographs David’s friend had taken, and with that we set to work. The result is clean and simple to complement the boutique nature of the company specialising in litigation, symbolised by a grey or white line representing the line of inquiry.
David has been a joy to work with and we are delighted that he is delighted with the how everything has come together.